What optimised Web design really means

Are you ready to lose customers?
Of Course not!

There's a bit of a misconception when we talk about websites being 'responsive' and 'mobile-friendly'. Most people think is the same, but there are actually slight differences that make a huge difference!

Most websites today are mobile responsive, which means the content adapts to the different devices by forcing it to a narrow formatting of the text blocks and placing images above and below. However, the experience in some cases is still not the best when the content is browsed on a mobile device.

Mobile is more important than desktop.

More than half of all Internet usage is performed on mobile devices. This will rapidly continue growing in a near future.

That’s the reason why We've been advising our customers to pay more attention to detail on mobile than desktop.

There is a number of areas that need to be treated properly when developing proper mobile-friendly content.

1. Design

Designing a website that is mobile-friendly requires a lot of attention to detail. Every image and text block needs to be formatted specifically so it delivers an experience that is comfortable and aesthetic.

2. Usage

The architecture of a mobile-friendly website must be treated in another way as the message gets delivered differently. People using mobile phones are trying to find the interactions much simpler, so reducing the number of steps of a sales funnel will result in a big change in your engagement levels and sales numbers.

3. Optimised Conversion

The content of mobile devices and tablets needs to be delivered differently depending on a number of factors such as connection speed, screen resolution, and location. The mobile experience of a website needs to prioritise the importance of the content. This impacts the conversion results dramatically.

4. Loading Speed

Loading speed is one of the most critical aspects to evaluate when it comes to website browsing. Since 2010 Google is using loading speed as a major factor to rank websites higher than the ones that take longer to load.

All web users demand websites to load faster. When this does not happen, a lot of traffic get lost. That means money going down the toilet!

40% of users will simply abandon a website if it takes long to load. And we're not talking about minutes! The abandonment happens if the site doesn't load in less than 3 seconds!!

But... how fast should mobile sites be?

40% of users will simply abandon a website if it takes long to load. And we're not talking about minutes! The abandonment happens if the site doesn't load in less than 3 seconds!!

Book an online consultation and we'll design a Real Mobile Friendly Experience for your business.